Vol 53, No 1 (2019)

Table of Contents

Articles

The zero waste concept from young consumers’ perspective. Does gender matter?
Sylwia Badowska, Liwia Delińska
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7-17
Consumer experience in phone communication in the service purchasing process
Ilona Bondos
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19-27
The significance of compliance in customer relations illustrated by the example of PGE Obrót S.A.
Dariusz Dudek
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29-38
Modern information and communication technologies in the market of hotel services
Marek Kuźmicki
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39-48
Organizational support of the crisis management mechanism of the industrial enterprises activity on the basis of reflexive approach
Iryna Oplachko, Mariana Malchyk, Olena Popko
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49-58
Multichannel selling – the key to success in retail
Mirosława Pluta-Olearnik, Robert Jadach
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59-67
Millennials’ perspective on multiple distribution channels
Inga Słowikowska
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69-76
Marketing resources in the processes of competing in the era of the virtualisation of socio-economic life
Magdalena Sobocińska
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77-88
Behaviors of young consumers in a virtual environment on the example of the fashion industry
Magda Stachowiak-Krzyżan, Magdalena Ankiel
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89-97
Activities of organizations located in Poland in the field of sustainable development
Dawid Szostek
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99-109
Ambivalent attitudes towards social media
Andrzej Szymkowiak, Urszula Garczarek-Bąk
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111-118
Gamification – the key to in-depth exploration of consumer behavior in market research
Michał Ścibor-Rylski
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119-128