Vol 51, No 2 (2017)

Table of Contents

Articles

The Impact of Promotional Measures on the Buying Behaviour of Young Consumers on the Food Market
Marek Angowski, Katarzyna Domańska, Agnieszka Komor
PDF
9
Comments on the Risks of Supply Chains in Trade with the East
Mirosław Antonowicz, Arkadiusz Żurek
PDF
19
Social Inflence and a Process of Acceptance and Use of a Technological Product by the Elderly Consumers
Sylwia Badowska
PDF
29
Multichanneling or channel elimination? The empirical results of E-channel migration strategy
Ilona Bondos
PDF
39
Social Comparisons and Their Role in Shaping Contemporary Consumers’ Behaviors
Aleksandra Karolina Burgiel
PDF
47
Technologization of Marketing Communication – New Trends
Agnieszka Dejnaka
PDF
59
Marketing of Logistics Services in Poland and in Germany
Joanna Alicja Dyczkowska
PDF
69
Traditional Food Products in Poland in the Light of the Current Consumer and International Food Product Innovation Trends
Szczepan Figiel
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77
Customer Preferences Related to Shopping Online
Ewa Glińska, Ewelina Tomaszewska
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87
New Marketing Concepts in Marketing Strategies on International Markets
Wojciech Józef Grzegorczyk
PDF
97
Strategic Marketing of Political Entity in Market Virtualization Context
Michał Jaśniok, Krystyna Śliwińska
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105
Consumer Behaviour in Music Industry: Generations X and Y
Inga Kaszycka
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113
Role of Altruistic Attitudes in Cause-Related Marketing
Wojciech Kozłowski, Ewelina Sobotko
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123
Role of Social Values in Determining the Attitudes Toward Consumers’ Pathological Behavior on Market – Model-Based Approach
Dominik Krężołek, Sławomir Smyczek
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133
Virtualization of Consumption and Its Impact on Development of Prosumption Attitudes among Young Consumers
Wiesława Kuźniar, Tomasz Surmacz, Wiesław Szopiński
PDF (Język Polski)
143
Marketing Challenges and Opportunities in Multi-Channel Distribution
Robert Lembrych-Furtak
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151
The Differences between Generations in Consumer Behavior in the Service Sales Channel
Marcin Lipowski
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159
Antecedents of Consumer-Based Store Brand Equity – Conceptual Model
Przemysław Konrad Łukasik, Bruno Schivinski
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169
Value Co-Creation in Health Care Networks – International Perspective
Justyna Sonia Matysiewicz
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177
Cross-Border Online Shopping of Polish Consumers and Cross-Border Online Sales of Polish Companies as Examples of the Processes of the Markets Internationalisation
Radosław Mącik
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185
Cultural and Entertainment Activity of Young Generation on the Example of the City of Koszalin
Alina Lidia Oczachowska
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195
Changes in the Young Consumer’s Purchasing Process
Monika Ratajczyk
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203
Customers’ Financial Literacy – European Perspective
Sławomir Smyczek
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211
Determinants of Consumption and Consumer Behaviours in Poland in the Context of Globalization
Genowefa Sobczyk
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219
Virtualization of Behaviours of Young Consumers
Izabela Sowa
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227
Enterprise Behaviour in Globalization Processes – New Business Models
Aniela Styś, Stanisław Styś
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237
The Use of Marketing Research in Internal Marketing. The Methods of Measurement of Counterproductive Work Behaviours in an Organization
Dawid Szostek
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245
Corporate Social Responsibility Through Knowledge Management on the Example of IT Products’ Sector
Izabela Barbara Sztangret
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253
The Role of Consumers in Creating Experiences by Organisers of Sports Events
Zygmunt Waśkowski
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263
The Concept of Personnel Marketing as a Determinant of Organizational Climate
Grzegorz Wudarzewski
PDF (Język Polski)
273
Sustainable Consumption in a Trap: Attitude-Behavior Gap and Its Rationalization
Jolanta Zrałek
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281