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Readiness of Logistics Companies to Implement AI Tools in E-Business: An International Comparison
Abstract
Theoretical background: The ongoing digital transformation is reshaping the global logistics, requiring businesses to adopt advanced technologies to stay competitive. Artificial intelligence (AI) stands out as a key driver of operational efficiency and innovation. However, AI readiness varies across logistics companies, influenced by regional digitalization levels. This paper explores the preparedness of international logistics businesses to integrate AI into their e-business operations, examining how digital development disparities impact the ability to leverage AI effectively. By comparing countries with different digitalization levels, the study provides an international understanding of the challenges and opportunities of AI adoption in logistics.
Purpose of the article: The purpose of this article is to analyse the readiness of logistics companies in Belarus, Germany, and Poland to implement AI tools in their e-business operations. The paper explores the key factors influencing AI adoption, along with the potential benefits, risks, and barriers to technological transformation, considering the varying levels of digitalization in these countries.
Research methods: The authors used a survey-based approach to collect data from logistics professionals (N = 102) from Belarus, Germany, and Poland. The survey was conducted via an online questionnaire using the computer-assisted web interview (CAWI) technique from December 8, 2024, to February 4, 2025.
Main findings: International logistics companies adopt AI tools primarily for route optimization, customer service chatbots, and inventory management. Resistance to change is the main barrier to AI adoption, with high costs and lack of expertise as significant concerns. AI adoption is mainly driven by the need for increased efficiency, cost savings, and faster decision-making. Germany exhibits the highest AI readiness, followed by Poland and Belarus, reflecting a correlation between digital maturity and AI implementation readiness. Practical recommendations were also developed to assist international logistics companies in adopting AI tools.
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DOI: http://dx.doi.org/10.17951/h.2026.60.1.77-100
Date of publication: 2026-05-23 16:12:53
Date of submission: 2025-03-17 17:23:26
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